Over the next few weeks I will be randomly talking about the insights I received while engaging in the 99U Conference, held in New York City.
For those interested, the conference is less about inspiration, and more about getting things done, figuring out the create process, and being bold enough to execute those ideas.
Insight 1: Create the Process
99U isn’t about the inspiration to do things, although you can’t help being inspired. You spend 2 days among people like yourself: creative, hungry, and smart – ambitious people who are ready to put something in the world.
With that being said – you cannot create consistently without process. Without a method, you are waiting – you are in the world believing that the genius – the muse – doesn’t show up until its ready with a full blown idea.
No one wants to be a “waiter” – nothing comes to those who wait.
The process is what helps you push through the darkness – and there will be darkness. Nothing and no one great created something in a world of sunshine.
To create is to be at peace with the unknown – and the process helps you get there. Figure yourself out, find out how you work, and begin there.
From the desk of Adam Thomas 