Continuing Project – Experiment to Better

Building a project takes time. We suffer bumps and bruises on the way, but if we finish dilligently, we sit back and marvel on what we did.

There is a trap.

Don’t treat projects the same.  For some, leaving them as they are is fine.

A photograph edited is a photograph complete.  There is nothing to add by looking back at that picture for anything other than a tool for something else, locked into a space and time, and looking back at that picture won’t make you better at your craft.

But, there are also projects that have continuous value attached when working on them.

For example, your personal website is your corner of the internet. By coming back to it on a scheduled basis  – there are plenty of opportunities for growth through experimentation and a natural place to test your ideas.

I’ve tested my ideas for writing here on this blog for 2 years, at first sporadically, now daily. There are different types of posts (productivity advice, leadership, even a week where I tried describing things.) Through that I am better as a writer at something I was nervous about (my past as a music reviewer made my opinion easier to hide).

These types of projects (please limit them) find themselves abandoned sometimes, especially if there is no system in place.

Last night I began to look at the front page of my website – and recognized it as one such project.

I last updated it in 2014. When I look at it now, I see that I am missing many opportunities for expansion.

Key among them:

• My Blog: This blog is hidden and separate, even though they share the same domain. That needs to end.
• Copy: The copy here is lazy. I don’t know what I am “selling”, so why would you “buy”? I could be telling a story here – there is none. Its compartmentalizing.
  • Nothing on my business experience.
  • Nothing on my writing experience.
• Design: It isn’t awful, but I think there are some improvements
  • Color scheme needs more effectwith drawing the eye
  • Videos higher quality and better placement to work with the story telling.

Last night I began – and launched project design – first iteration called Adam (ORIGINAL!)

There will be a timeline soon(post coming) with images (Reddit smashing coming) and then a launch with a product (podcasts).

Feels scary. Feels good.