If you do work without a bit of edge, it’s a form of hiding.
It doesn’t need to overshare (also hiding), but in the same vein, doing anything that doesn’t take a little chance, a little risk or a little piece of yourself is hollow.
How do you know if there is risk involved?
When you press publish, schedule, or upload, is there a little apprehension*? We’re not talking about a life-changing amount of fear, just enough for you to feel something.
If so, ship it.
*I feel it with this post – I’m little scared it’s too small, too ephemeral, too commanding, and I am going to let it go.
From the desk of Adam Thomas 