Reactive isn’t memorable.
We all have 24 hours in a day. There isn’t anyone who has 23 or 25. You can’t “save” time. You only spend it.
Time’s consistency combined with its scarcity is a major reason it’s the most valuable resource we have.
Our default state is to react to time:
- Wait for an email to tell me what to do
- Get that text to show us who to talk to
- Find “fires” so we can feel effective
All of these things are reactive. None of those instances create memories. You won’t tell people at the bar later about that email that started you on a project. It isn’t a life that is memorable. When someone asks about what you were doing, all you say is you were “busy.”
When one is reactive, they rely on the word busy. Busy is a buzzword designed to protect your ego. When you say your busy, you don’t have to think about why you decided to do something. You take away your personal responsibility.
At the end of the day, would you rather be busy or memorable?
From the desk of Adam Thomas 