How do you answer and unasked question?
You can answer a question before someone asks it. It isn’t magic. It can happen during your pitch.
Before you show up, think about what the other side needs. If you base your discussion on that point, then you’ve done the first step. If you follow that up with the right research and confidence, then you’ll find yourself answering things they want to know.
They won’t need to ask questions.
You’ve done the work beforehand to understand what they will ask; your pitch is a compilation of your work and their questions. You will demonstrate that you know the client.
It is preparation and domain knowledge. This work builds trust.
Trust opens the door for you and as a result, the opportunity to use your taste.
That is when things will get interesting.
From the desk of Adam Thomas 