Simplify Through Talking

Get it out of your system

Communicating your taste for laypeople has an excellent side effect.

It forces you to simplify and contextualize what you’ve done.

To do that, you have to go back to your work and figure out what is important. You have to ask yourself, what do you want people to take away?

There is clarity through simplification.

An excellent time of year to try this is during the holidays.

When your family gathers around the table, see if you can explain your current project.

Take the questions they have and try to figure them out. What inspired them to ask?  It is a chance to get to know someone’s worldview, and it’s useful, even if they aren’t your customer.

Don’t get defensive. Those around you want to help, and those notes they are giving through questions are perfect to take back to your workshop to improve your pitch.

It’s a great barometer for oversimplification, too.

If you want to save whales and they think you are trying to save the ocean, it’s time to reframe.

So, talk and know your product better through other’s eyes.

Your family and friends will appreciate getting to know you a bit more, too.