The questions matter
Professional strategists use the questions “why” and “where” to start an inquiry instead of “what” and “how.”
Why?
“Why” and “where” tells you about the other side.
“What” and “how” work on assumptions.
Understanding the “other side” gives you insight that helps build better assumptions.
The inverse isn’t true.
Ask the right questions and get make better decisions.
From the desk of Adam Thomas 