Personalize It

How did you personalize it?

We all love things that are made for us.

Who doesn’t love hearing their name? Don’t you feel better when someone labels your feelings?

So, when we make, it’s critical that you ask yourself some questions:

• How do you know what you are making is for who you are making it for?
• More importantly, how do they know?

Also, know that usually, our assumptions are wrong, so it is critical to add this extra question:

• What is the smallest thing you can do to see if you are right?

Making it falsifiable makes it real.