Pick one and go for it
A blog post, movie, or company can be bad for many reasons, but the reason that most are is that they are undiscerning.
They don’t pick one point and hammer it home.
I’m guilty of it a bunch, and for me, the fear generally comes from mixing the starting (let’s get a bunch of ideas) with the investing (let’s keep people’s attention). That leads to meandering.
When you are starting, start small with many ideas and go for it, but make sure those ideas don’t cross paths unless they merge in the service of an even more significant point.
Otherwise, pick one and go for it. Most of the ideas we mine are far more profound than the surface they present to us on first look. Do the work to find out how deep it is.
Don’t go superficial on me.
From the desk of Adam Thomas 