Outcomes & Alignment – Leaders lead by making better outcomes for their teams. When you are leading, it is more impactful for you to spend time aligning than whatever other work that may be available. That is the trick, actually, and it is counter-intuitive. You probably become a leader because you did the other stuff well, and now you aren’t supposed to do it anymore. Well, in the words of Marshall Goldsmith – What Got You Here Won’t Get You There.
The Scientific Method – The scientific method works. Within product orgs, I’ve worked with teams that wonder how to get research off the ground. Well, there are a ton of techniques – and your mileage may vary on all of them. Before you get to them though, it is time better spent to review the scientific method. Framing your research with those tentpoles in mind lessens the risk of it being nonsense. Once you have that down – those other methods make a lot more sense.
What is the scariest question you can ask yourself at this moment?