Here is the world’s greatest recipe.
Could you make it?
Sure – if you’re alone, in a small batch, with no problem.
- How about in a kitchen full of people? They all have to know exactly how it’s done right?
- What about if that kitchen has other responsibilities? How will they get out of those responsibilities to help you with this recipe?
- Ok, What if they don’t know you? How will you convince them you know what you are talking about?
See, it’s getting a lot tougher. Those second set of questions represent the “shift.” People need to move mentally, and if you plan on making change, you better know what they need to do so.
Because, even if you have everything you need, you aren’t on an island.
From the desk of Adam Thomas 