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Innovation is Failure

No success is free

If you are innovating, you are going to fail – period.

Anyone promising innovation without pain is selling fools gold.

Amazon is the biggest, via the market cap, company in the world.  They have the concept of “Day One,” meaning they are always trying things.

Sure, this meant the Amazon Fire, Destinations, and Amazon Wallet. All disasters.

It also meant AWS and Amazon Prime.  If they didn’t find themselves willing to go through the pain of innovation, then they would still just sell books.

In the spirit of that, ask yourself two things:

 

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Keep Swinging If You Can

Home runs come from the same place as a single

There is a great quote from Jeff Bezos, CEO, and Founder of Amazon about baseball and business:

“We all know that if you swing for the fences, you’re going to strike out a lot, but you’re also going to hit some home runs… baseball and business, however, is that baseball has a truncated outcome distribution. When you swing, no matter how well you connect with the ball, the most runs you can get is four. In business, every once in a while, when you step up to the plate, you can score 1,000 runs.

I think this applies to life as well.

Our opportunities in life happen by chance, circumstance, and want of trying. In this quote, opportunities are “swings.”

Chance and circumstance rely on nature or other people, but our want is internal. We have some control over it. >We can take as many “want” swings as, well, we want.

The best part of the quote to me is in bold.

Life has no truncated outcome distribution, meaning that there is no artificial cap on what a swing can do. A home run clears the bases. In life, there are an unlimited amount of bases.

So, keep swinging.

 

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Experiments are Investments

Experimentation is great, once you do it

We avoid failure. Most of my life, I spent time avoiding my urge to try things because of risk aversion. If I wasn’t good at it, I didn’t need to do it.

I missed out on a lot because of that, so imagine my joy when I recognized how much I learned from trying it, and why I plan on investing in  heavily.

“If you double the number of experiments you do per year you’re going to double your inventiveness.”

That quote is from Jeff Bezos, founder of Amazon. I find it truthful. Some of my biggest personal development jumps happened when I asked the question, “what can happen if I?”

It isn’t easy

Experimenting isn’t easy by any means, and it runs against the grain for most people. “If it ain’t broke don’t fix it” is an easier way to live your life, considering if the job gets done, no one finds you.

It forces you to put a light on yourself, both internally and externally. You deal with the idea of being wrong. You go in blind, because even if you have a hypothesis,  chances are it isn’t right.

Nor is it free, because they cost time, money, or productivity. It is a learning process and it gets stressful. If someone wants to win now, nothing seems worse.

But the win isn’t for now, it’s for later

The most successful companies today invest in experimentation. They know that it isn’t an investment just on the product, but it’s people.

I don’t know of a single experiment that didn’t help me down the line. Experimentation is an investment, more than anything else. Not only is there a chance to learn something about the product, idea, or process but the person working with you on the experiments (or yourself).

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