“No” isn’t a personal attack.
Language is very powerful.
When you hear “no,” you often perceive that someone doesn’t want you, when what he or she actually doesn’t want is your service or the service that you’re currently selling.
It is an example of the power of language. Switching one word out changes how you accept and deal with “no.”
Don’t make the mistake of taking it personally, but when you do, remind yourself of the switch perception.
Service. Not self.
From the desk of Adam Thomas 