Take a moment to think about someone else
Our “ask” become much more powerful when we take the time to reverse the risk from the person we ask back to ourselves.
To do this effectively, you have to know the fears of the person you are asking, which requires research and empathy. Those two things, research, and empathy, re missing in most “asks” and have a way of delighting people because they feel like you listened.
Step in the other person shoes for a moment and ask yourself:
- What makes them scared?
- What do they want?
- How do they want to be perceived?
An added benefit to risk reversal is that it forces you to understand what you’re asking the other person. A lazy request makes risk reversal almost impossible, so as a byproduct, your claim gets stronger.
It takes a little more time, but ultimately, worth it.

