[bctt tweet=”Invisible is normal.”]
“To be or not to be that is the question”
That question drums around in my head before, during, and after I create.It isn’t because I have fond memories of Shakespeare, but I have fond memories of being invisible.
Sometimes it’s nice.
Execution is difficult. Creation is difficult. Every time we push something into the world, we are dealing with both external and internal forces that make us turn back.Doing anything, especially when there is no instructions and no boss to cover for us, means leaning into the fear – fear of inadequacy,irrelevance,and indifference.
We become visible to the world around us because it involves stepping up and saying – as Seth Godin says – “here, I made this.”
It goes into the world, and we don’t get safety anymore.
Fear has agency here. It’s easy to fall into “it isn’t finished” mode.
It hits me like a ton of bricks. Every blog post, video, or email – it never feels done. But I hit the button anyway.
Why is that?
You learn much faster when you become “visible”.
There is a sense of normal when you stay where you are. When I stick in the same routines long enough, there is a chance at life feeling “normal”. Normal means comfortable, at least in our heads.
But the hidden cost of that normalcy is complacency. Anything complacent is replaceable – they become a statistic in a world where things are that much cheaper.
Invisible is normal.
So, each time I hit that button, each time I ship, I get to come out of my bubble and say “hello, I am here”.
If I get hit, I learn a lesson. If I get love, I learn a lesson. If no one cares, I still learn a lesson.
So, if you ask yourself that question, try to err on the side of “to be”.