[bctt tweet=”Purpose turns things from fluff to stuff.”]
Purpose matters.
It doesn’t hit you when you are knee-deep in a game that you love, or a project that extremely fun. Purpose begins to matter when you hit the slog.
Anyone doing creative work has hit the slog – the time when what you do seems useless. There is very little feedback.
It makes the daily grind becomes unbearable.
When you connect a purpose to a task, it gives the task energy. The more the purpose means to you, the more energy you feed it. A great purpose makes work in the shadows bearable, even for years at a time.
So why is it hard to think of one for the work we do?
It’s difficult because it begins the accountability process. It puts some skin in the game. You aren’t able to sit back and make it an academic exercise – the failure will hurt.
It means a lot. Purpose turns things from fluff to stuff.
So why not give everything purpose?
A purpose filled life is a life that requires great energy. Most people work best when they only have a few to call on. If you find yourself with too much – think about getting rid of a few. There is a ton to gain by subtraction.
From the desk of Adam Thomas 