Facts aren’t always understood
If the foundation isn’t in place, facts don’t matter. Like technology, facts too high level from that foundation will come off like “magic.”
Not the good kind either, the kind that gets attacked so “way of life” is maintained.
That’s trouble.
So you have to make a choice:
- Just talk about sports (or reality TV, “news” etc).
- Find the point where there is common ground. Use that to raise awareness.
The first choice is easy on both parties, it keeps the conversation flowing, and everyone is happy.
The second option is a minefield and necessary if you want a team around you to prosper.
From the desk of Adam Thomas 