Attention matters.
Your attention is one of the greatest gifts you have. Your attention is the key to the depth you get out of the time you spend.
If time was a car, your attention is the gasoline.
Your car can run on regular, and most cars do.
However, if you consider your car high-end (and you should since time is the only thing you can’t get back) it suffers when you use regular gasoline. You would get so much more out of your car(time) if you used the best fuel(attention).
Whenever you are focusing, consider each text, IM, email etc. lowering the quality of attention (gas) to your time (car).
It’s important because that understanding will take you where you want to go.