So, here is something I wouldn’t have understood at the beginning of my career, but is becoming more evident.
- Demonstrating who you are is essential. The work rarely speaks for itself and marketing matters.
- At the same time, learning how to let the work speak for itself when it is time – embracing silence is just as critical.
Learning to dance in between the tension of those two ideas is where great work begins.
From the desk of Adam Thomas 