Business is hard work
It’s easy to talk about, but hard to build on. Each dollar you collect from someone represents your mark on an economy, and the work that you or your team put in to get someone to part with that resource. It represent
When I look at my bank account, it’s a direct correlation to what I believe and more importantly invest in.
I don’t take it lightly
Although I used too. I used to think it was easy, getting money from people. It’s easy to spot someone who thinks like this, because they constantly say things like “It’s easy to do that” and when you ask them, they already have an excuse on how it won’t work.
I don’t judge them too harshly. As I alluded to above, I used to do the same.
So what changed
But I learned, when I started to put my money where my mouth was, just how hard it is to get people to part with it. And when they do part with it, how difficult it is to keep people parting with it.
It’s an ego buster.
With any product, watching people connect and disconnect is …well weird. What worked a year ago suddenly doesn’t work anymore. Sometimes it just catches fire. Sometimes people just see it and love or hate it.
It is a slap to the ego. Learning that it’s about the other person, not you, the world buster, takes a lot. But it becomes beautiful, because through that effort, you learn. When you learn, ultimately you earn the right to do it again, and again.
Freedom
This isn’t easy. No one helps you, and there is a huge cost of entry (although it’s getting lower, you still have to dedicate time), but its a constant learning opportunity.
Freedom ain’t free.