Start, Shred, Ship, Share
Want to know a framework to get your work off the ground?
Give the four S’s a shot
- Start – Give yourself at least two minutes on the idea and get started with the work of turning it into a reality.
- The first draft is important, and nothing else. Get to a fully formed “thing.”
- Important – do not judge what you create at this point, judgment can kill it.
- Shred – Once you got it to a draft, now allow your critics to show up.
- First, deal with the most significant critic – yourself. Clean up what looks messy to you.
- Talking to your self is easy, listening to yourself is hard.
- After, send to your friends, ask for thoughts. Take whatever feedback comes seriously.
- “If someone says something is wrong, they are right; if someone says what is wrong, they are probably wrong.” Don’t know who said this but it stuck.
- Important – set reminders for yourself to do this, because, trust me, even though you love to critique yourself in your head, doing it in the real world is a whole other beast.
- Ship – The moment of truth.
- Get it out the door.
- Don’t let the critic around too long that is a perfectionist trap.
- Hit publish, send, upload w/e. It will never be perfect.
- Important – Throw this on the calendar. Plan on shipping on the 15th? Put the ship date for the first. Share it wide. DO. NOT. MISS. IT.
- Share – If a tree falls in a forest and no one hears it, does it make a sound?
- No. It doesn’t. Not to our brains.
- The work never “speaks for itself” that is ego talking. Trust me; ego is loud.
- Share it widely.
- If it spreads, great, if it doesn’t, well “this might not work.“
- Important – Either way, it’s time for you to start again.
I am using my process to share my latest medium post. It’s on Marketing and Trust.
Take a look. Feel free to share with your friends if it makes sense.
Thank you.
From the desk of Adam Thomas 